Inside the Nudge Unit : how small changes can make a big difference

Autori

• Richard Taler
• Owain Service
• David Halpern

Parametri

• 383 pagine
• 14 ore di lettura

• Economia e affari
• Politica
• Psicologia
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

Lingua: Inglese

Pubblicato: 2016