Brand Failures

Autori

• Matt Haig

Parametri

• 260 pagine
• 10 ore di lettura

• Commercio e vendita
• Economia e affari
• Manuali e guide
• Saggistica
• Storia

Maggiori informazioni sul libro

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Lingua: Inglese

Pubblicato: 2005

(In brossura)