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Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
Acquisto del libro
Building Social Business, Muhammad Yunus
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 3,19 €
Metodi di pagamento
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- Titolo
- Building Social Business
- Lingua
- Inglese
- Autori
- Muhammad Yunus
- Editore
- Public Affairs
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 256
- ISBN10
- 1586488244
- ISBN13
- 9781586488246
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Auto-aiuto, Sociologia, Imprenditoria, Povertà
- Titolo originale
- Building social business
- Valutazione
- 3,95 su 5
- Descrizione
- Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.