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Marketing the Arts

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Pagine
274pagine
Tempo di lettura
10ore

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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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Marketing the Arts, Anthony Rhine

Lingua
Pubblicato
2020
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