The Strategy and Tactics of Pricing

A Guide to Profitable Decision Making

Autori

• Thomas T. Nagle
• Reed K. Holden

Parametri

• 398 pagine
• 14 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Finanza
• Saggistica

Maggiori informazioni sul libro

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Lingua: Inglese

Pubblicato: 2002

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