The Rise and Fall of Mass Communication

Autori

• William L. Benoit
• Andrew C. Billings

Parametri

• 184 pagine
• 7 ore di lettura

• Computer, IT, programmazione
• Tecnologia e Ingegneria

Maggiori informazioni sul libro

Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.

Lingua: Inglese

Pubblicato: 2020

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