E-commerce : business, technology, society

Autori

• Carol Guercio Traver
• Kenneth C. Laudon

Parametri

• 912 pagine
• 32 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Lingua: Inglese

Pubblicato: 2010