Exploring Public Relations

Global Strategic Communication

Autori

• Ralph Tench
• Liz Yeomans

Parametri

• Saggistica

Maggiori informazioni sul libro

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

Lingua: Inglese

Pubblicato: 2017

(In brossura)