Political Advertising in the United States

Autori

• Michael M. Franz
• Travis N Ridout
• Erika Franklin Fowler

Parametri

• 182 pagine
• 7 ore di lettura

• Business & Management
• Libri di testo
• Libri di testo universitari
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.

Lingua: Inglese

Pubblicato: 2021

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