Brand Strategy in Three Steps

A Purpose-Driven Approach to Branding

Autori

• Jay Mandel

Parametri

• 256 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book presents a three-step, values-driven branding framework designed to help businesses cultivate a meaningful brand strategy. It emphasizes the importance of connecting with customers through the clarification, integration, and communication of the company's core values. By focusing on these elements, readers can enhance their brand's impact and foster deeper relationships with their audience.

Lingua: Inglese

Pubblicato: 2023

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