Cultural Intelligence for Marketers

Building an Inclusive Marketing Strategy

Autori

• Anastasia Karklina Gabriel

Parametri

• 280 pagine
• 10 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.

Lingua: Inglese

Pubblicato: 2024

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