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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.
Acquisto del libro
Principles of Marketing for a Digital Age, Tracy L. Tuten
- Lingua
- Pubblicato
- 2022
- Rilegatura
- (In brossura)
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Metodi di pagamento
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- Titolo
- Principles of Marketing for a Digital Age
- Lingua
- Inglese
- Autori
- Tracy L. Tuten
- Editore
- SAGE Publications Ltd
- Pubblicato
- 2022
- Formato
- In brossura
- Pagine
- 496
- ISBN13
- 9781529779790
- Serie
- Valutazione
- 4,75 su 5
- Descrizione
- Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.