Parametri
- 186pagine
- 7 ore di lettura
Maggiori informazioni sul libro
Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Acquisto del libro
The Case For Creativity, James Hurman
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
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- Titolo
- The Case For Creativity
- Lingua
- Inglese
- Autori
- James Hurman
- Editore
- AUT Media
- Pubblicato
- 2011
- Formato
- Copertina rigida
- Pagine
- 186
- ISBN10
- 0958299730
- ISBN13
- 9780958299732
- Serie
- Descrizione
- Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.