Applied Marketing Analytics Using R

Autori

• Raoul V. Kübler
• Gokhan Yildirim

Parametri

• Business & Management
• Diritto
• Libri di testo
• Tematica giuridica

Maggiori informazioni sul libro

This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.

Lingua: Inglese

Pubblicato: 2023

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