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Valutazione del libro
Parametri
- 298pagine
- 11 ore di lettura
Maggiori informazioni sul libro
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Acquisto del libro
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Lingua
- Pubblicato
- 1999
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Creating Brand Loyalty
- Sottotitolo
- The Managment of Power Positioning and Really Great Advertising
- Lingua
- Inglese
- Editore
- Hudson House Publishing
- Pubblicato
- 1999
- Formato
- In brossura
- Pagine
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Serie
- Valutazione
- 3 su 5
- Descrizione
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.