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The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.
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Rubies in the Orchard, Lynda Resnick, Francis Wilkinson
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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