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Web Analytics 2.0

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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Web Analytics 2.0, Avinash Kaushik

Lingua
Pubblicato
2010
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4,2
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Titolo
Web Analytics 2.0
Lingua
Inglese
Editore
Wiley
Pubblicato
2010
Formato
In brossura
Pagine
475
ISBN10
0470529393
ISBN13
9780470529393
Serie
Titolo originale
Web Analytics 2.0. The Art of Online Accountability & Science of Customer Centricity
Valutazione
4,15 su 5
Descrizione
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!