Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Autori

• Geoffrey A. Moore

Parametri

• 223 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari
• Leadership
• Saggistica
• Tecnologia e tecnica

Maggiori informazioni sul libro

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.

Lingua: Inglese

Pubblicato: 1991

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