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Valutazione del libro
Parametri
- 223pagine
- 8 ore di lettura
Maggiori informazioni sul libro
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Acquisto del libro
Crossing the Chasm, Geoffrey A. Moore
- Lingua
- Pubblicato
- 1991
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Crossing the Chasm
- Sottotitolo
- Marketing and Selling Technology Products to Mainstream Customers
- Lingua
- Inglese
- Autori
- Geoffrey A. Moore
- Editore
- HarperCollins
- Pubblicato
- 1991
- Formato
- Copertina rigida
- Pagine
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Auto-aiuto, Tecnologia, Gestione & HR, Leadership, Imprenditoria
- Valutazione
- 4 su 5
- Descrizione
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.