Strategic Management

Autori

• Richard L. Lynch

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

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Lingua: Inglese

Pubblicato: 2009

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