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Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.
Acquisto del libro
Digital Dawn in Adland, Robert Crawford
- Lingua
- Pubblicato
- 2021
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- (Copertina rigida)
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- Titolo
- Digital Dawn in Adland
- Sottotitolo
- Transforming Australian Agencies
- Lingua
- Inglese
- Autori
- Robert Crawford
- Editore
- Taylor & Francis Ltd (Sales)
- Pubblicato
- 2021
- Formato
- Copertina rigida
- Pagine
- 166
- ISBN13
- 9781138393882
- Serie
- Descrizione
- Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.