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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Autori

Nico Stehr

Valutazione del libro

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Parametri

288pagine
11 ore di lettura

Scienze sociali

Maggiori informazioni sul libro

The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.