Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

Autori

• Frank Frohmann

Parametri

• 356 pagine
• 13 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.

Lingua: Inglese

Pubblicato: 2024

(In brossura)