Branded Content

The Fateful Merging of Media and Marketing

Autori

• Jonathan Hardy

Parametri

• 282 pagine
• 10 ore di lettura

• Economia e affari
• Giornalismo e Pubblicistica
• Pubblicità vintage
• Storia

Maggiori informazioni sul libro

The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.

Lingua: Inglese

Pubblicato: 2021

(In brossura)