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Digital Business and Electronic Commerce

Strategy, Business Models and Technology

Autori

Bernd W. Wirtz

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Pagine: 1044pagine
Tempo di lettura: 37ore

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Focusing on management perspectives, this textbook explores the foundations of digital business, including key activities and success factors. It delves into user behavior, mobile and social media applications, and the Internet of Things in relation to big data and cloud computing, emphasizing industry 4.0 and the industrial metaverse. Additionally, it examines smart business services, digital consumer applications, and advanced technologies like artificial intelligence and quantum computing. The book concludes with an analysis of digital business models across B2C and B2B sectors.

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Digital Business and Electronic Commerce, Bernd W. Wirtz

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Pubblicato: 2024
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Titolo: Digital Business and Electronic Commerce
Sottotitolo: Strategy, Business Models and Technology
Lingua: Inglese
Autori: Bernd W. Wirtz
Editore: Springer International Publishing
Pubblicato: 2024
Formato: Copertina rigida
Pagine: 1044
ISBN13: 9783031502880
Tag: Scienze sociali, Economia e affari
Descrizione: Focusing on management perspectives, this textbook explores the foundations of digital business, including key activities and success factors. It delves into user behavior, mobile and social media applications, and the Internet of Things in relation to big data and cloud computing, emphasizing industry 4.0 and the industrial metaverse. Additionally, it examines smart business services, digital consumer applications, and advanced technologies like artificial intelligence and quantum computing. The book concludes with an analysis of digital business models across B2C and B2B sectors.