The Evolutionary Bases of Consumption

Autori

• Gad Saad

Parametri

Pagine

360pagine

Tempo di lettura

13ore

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.

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Lingua: Inglese

Pubblicato: 2007

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