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Parametri
- 342pagine
- 12 ore di lettura
Maggiori informazioni sul libro
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Acquisto del libro
Flying Off Course, Rigas Doganis
- Lingua
- Pubblicato
- 2019
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Flying Off Course
- Sottotitolo
- Airline Economics and Marketing - Fifth Edition
- Lingua
- Inglese
- Autori
- Rigas Doganis
- Editore
- Routledge
- Pubblicato
- 2019
- Formato
- Copertina rigida
- Pagine
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Auto & Trasporti, Marketing & Vendite, Aviazione
- Descrizione
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.