Flying Off Course

Airline Economics and Marketing - Fifth Edition

Autori

Rigas Doganis

Parametri

342pagine
12 ore di lettura

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Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.

Pubblicazione

2019

Acquisto del libro

Flying Off Course, Rigas Doganis

Lingua
Pubblicato: 2019
Rilegatura: (Copertina rigida)

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Titolo: Flying Off Course
Sottotitolo: Airline Economics and Marketing - Fifth Edition
Lingua: Inglese
Autori: Rigas Doganis
Editore: Routledge
Pubblicato: 2019
Formato: Copertina rigida
Pagine: 342
ISBN10: 1138224235
ISBN13: 9781138224230
Serie
Categoria: Saggistica Tecnologia & Ingegneria Auto & Trasporti
Saggistica Business & Management Marketing & Vendite
Tag: Commercio, Aviazione
Descrizione: Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.