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Rigas Doganis Flying off course : airline economics and marketing
Rigas Doganis Flying off course : airline economics and marketing
Rigas Doganis Flying off course : airline economics and marketing
Rigas Doganis Flying off course : airline economics and marketing
Rigas Doganis Flying off course : airline economics and marketing

Flying off course : airline economics and marketing

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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

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Flying off course : airline economics and marketing, Rigas Doganis

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Pubblicato
2019
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Titolo
Flying off course : airline economics and marketing
Lingua
Inglese
Pubblicato
2019
Serie
Tag
Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Auto & Trasporti, Marketing & Vendite, Aviazione
Valutazione
5 su 5
Descrizione
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.