Flying off course : airline economics and marketing

Autori

• Rigas Doganis

Parametri

• Auto & Trasporti
• Aviazione
• Marketing & Vendite

Maggiori informazioni sul libro

This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Lingua: Inglese

Pubblicato: 2019