Neuro-Advertising

Brain-friendly advertising for more success in your market

Autori

• Elke Schwarz

Parametri

Pagine

200pagine

Tempo di lettura

7ore

• Economia e affari
• Psicologia

Maggiori informazioni sul libro

Exploring the principles of neuro-advertising, this book reveals strategies to enhance marketing effectiveness by tapping into consumer psychology. It delves into how understanding brain responses can lead to more compelling advertisements and improved customer engagement. With practical insights and techniques, readers will learn to craft messages that resonate on a deeper emotional level, ultimately driving better marketing outcomes.

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Lingua: Inglese

Pubblicato: 2022

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