Interviewing Users

How to Uncover Compelling Insights

Autori

• Steve Portigal

Parametri

• 276 pagine
• 10 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intricacies of user interviewing, this updated edition emphasizes the importance of structured research and logistics in achieving business objectives. Steve Portigal delves into effective interviewing techniques, documentation, and data analysis, illustrating how the choice of words and interviewer behavior can shape outcomes. Additionally, it highlights the significance of applying research findings to enhance business impact and includes insights on Research Operations, making it a comprehensive guide for practitioners.

Lingua: Inglese

Pubblicato: 2023

(In brossura)