Managing Innovation in Organisations

Fostering an Entrepreneurial Approach

Autori

• Vanessa Ratten

Parametri

• 144 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the management of innovation processes, this book emphasizes the necessity for organizations to adapt in the global marketplace. It outlines guidelines for effectively managing various types of innovation, from incremental to radical. Each chapter delves into distinct aspects, including communication strategies and commercialization, while highlighting the integration of innovation into organizational practices and beneficial partnerships. This comprehensive approach aims to enhance competitiveness through effective innovation management.

Lingua: Inglese

Pubblicato: 2022

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