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Marketing

Principles for Students and Practitioners

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Pagine
295pagine
Tempo di lettura
11ore

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This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.

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Marketing, Manfred Bruhn

Lingua
Pubblicato
2024
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