Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story

Autori

• Jim Signorelli

Parametri

• 296 pagine
• 11 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.

Lingua: Inglese

Pubblicato: 2014

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