StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- 253pagine
- 9 ore di lettura
Jim Signorelli Libri
Jim Signorelli è un leader di pensiero e relatore nel campo del marketing, acclamato come uno dei massimi esperti mondiali di StoryBranding. Sfrutta la sua vasta esperienza lavorando con importanti agenzie pubblicitarie e clienti di rilievo per aiutare le aziende a definire le loro narrazioni uniche. Il suo approccio si concentra sullo scoprire l'essenza di un marchio e comunicarla in modo chiaro e convincente. Il lavoro di Signorelli mira a costruire connessioni più forti tra i marchi e il loro pubblico attraverso lo storytelling strategico.
Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story
- 296pagine
- 11 ore di lettura
Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.
StoryBranding 2.0
- 296pagine
- 11 ore di lettura
Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.