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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Lingua
- Pubblicato
- 2008
- Rilegatura
- (In brossura)
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- Titolo
- Advertising Is Dead. Long Live Advertising!
- Sottotitolo
- Over 200 Campaigns for the New Marketplace
- Lingua
- Inglese
- Autori
- Tom Himpe, Will Collin
- Editore
- Thames & Hudson
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Serie
- Tag
- Commercio
- Valutazione
- 3,85 su 5
- Descrizione
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.