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The integrative research framework combines industrial and discourse analysis to explore Milkyway Image, a Hong Kong film production company founded in 1996. It highlights the evolution of the Hong Kong film industry post-1997, emphasizing its integration into a Chinese context and the global cinema landscape. The study reveals that contemporary Hong Kong cinema reflects a multifaceted narrative shaped by various interest groups, showcasing a dynamic interplay of compliance, resistance, and cultural negotiation, with the interpretation of Milkyway's films varying across different contexts.
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Milkyway Image, Yi Sun
- Lingua
- Pubblicato
- 2021
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- (Copertina rigida)
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- Titolo
- Milkyway Image
- Sottotitolo
- Producing Hong Kong Film Genres for Global Consumption
- Lingua
- Inglese
- Autori
- Yi Sun
- Editore
- Springer Nature Singapore
- Pubblicato
- 2021
- Formato
- Copertina rigida
- Pagine
- 156
- ISBN13
- 9789813365773
- Serie
- Descrizione
- The integrative research framework combines industrial and discourse analysis to explore Milkyway Image, a Hong Kong film production company founded in 1996. It highlights the evolution of the Hong Kong film industry post-1997, emphasizing its integration into a Chinese context and the global cinema landscape. The study reveals that contemporary Hong Kong cinema reflects a multifaceted narrative shaped by various interest groups, showcasing a dynamic interplay of compliance, resistance, and cultural negotiation, with the interpretation of Milkyway's films varying across different contexts.