Marketing Research : An Applied Approach + CD

Autori

• Naresh K. Malhotra
• David F. Birks

Parametri

• 835 pagine
• 30 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

Lingua: Inglese

Pubblicato: 2007

(In brossura)