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As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know and love: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. You’ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business’s continual growth. This practical, actionable guide includes fresh ideas that stick where you put them—and stand the test of time.
Acquisto del libro
Duct tape marketing : the world's most practical small business marketing guide, John Jantsch
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
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- Titolo
- Duct tape marketing : the world's most practical small business marketing guide
- Lingua
- Inglese
- Autori
- John Jantsch
- Editore
- Nelson Business
- Pubblicato
- 2006
- Formato
- Copertina rigida
- ISBN10
- 078522100x
- ISBN13
- 9780785221005
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Marketing & Vendite, Leadership, Imprenditoria
- Valutazione
- 3,95 su 5
- Descrizione
- As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know and love: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. You’ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business’s continual growth. This practical, actionable guide includes fresh ideas that stick where you put them—and stand the test of time.