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New Products Management

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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

Acquisto del libro

New Products Management, C. Merle Charles Merle Crawford

Lingua
Pubblicato
1991
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Metodi di pagamento

Titolo
New Products Management
Lingua
Inglese
Editore
Irwin
Pubblicato
1991
Formato
In brossura
Pagine
608
ISBN10
0256114064
ISBN13
9780256114065
Serie
Descrizione
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.