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Analysis for Marketing Planning - Sixth Edition

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  • 256pagine
  • 9 ore di lettura

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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer

Lingua
Pubblicato
2004
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(In brossura),
Condizioni del libro
In buone condizioni
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7,49 €

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Titolo
Analysis for Marketing Planning - Sixth Edition
Lingua
Inglese
Pubblicato
2004
Formato
In brossura
Pagine
256
ISBN10
0072865962
ISBN13
9780072865967
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.