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"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Pubblicazione
Acquisto del libro
Marketing Communications, Chris Fill
- Lingua
- Pubblicato
- 2007
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,19 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Marketing Communications
- Sottotitolo
- Engagements, Strategies and Practice
- Lingua
- Inglese
- Autori
- Chris Fill
- Pubblicato
- 2007
- Formato
- In brossura
- Pagine
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Serie
- Valutazione
- 3,8 su 5
- Descrizione
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.