Introduction to Algorithmic Marketing

Autori

• Ilya Katsov

Parametri

• 506 pagine
• 18 ore di lettura

• Commercio e vendita
• Computer, IT, programmazione
• Economia e affari
• Intelligenza artificiale

Maggiori informazioni sul libro

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Lingua: Inglese

Pubblicato: 2017

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