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A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Acquisto del libro
The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns, Pete Barry
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns
- Lingua
- Inglese
- Autori
- Pete Barry
- Editore
- Thames & Hudson
- Pubblicato
- 2009
- Formato
- Copertina rigida
- ISBN10
- 0500514054
- ISBN13
- 9780500514054
- Serie
- Tag
- Saggistica, Arte / Cultura, Scienze sociali, Commercio, Business & Management, Temi psicologici, Arte, Manuali e guide, Psicologia, Design, Marketing & Vendite, Scrittura
- Valutazione
- 4,25 su 5
- Descrizione
- A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.