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Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
Acquisto del libro
Food Wrap, Steven Heller, Anne Fink
- Lingua
- Pubblicato
- 1996
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- (Copertina rigida)
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- Titolo
- Food Wrap
- Lingua
- Inglese
- Autori
- Steven Heller, Anne Fink
- Pubblicato
- 1996
- Formato
- Copertina rigida
- Pagine
- 176
- ISBN10
- 3910052789
- ISBN13
- 9783910052789
- Serie
- Descrizione
- Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.