The New Rules of Marketing and PR

Autori

• David Meerman Scott

Parametri

• 448 pagine
• 16 ore di lettura

• Commercio e vendita
• Comunicazione
• Economia e affari
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.

Lingua: Inglese

Pubblicato: 2017

(In brossura)