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This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Acquisto del libro
Applications in Basic Marketing, William D. Perreault (Jr.), Edmund Jerome Mc Carthy
- Lingua
- Pubblicato
- 2001
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- (In brossura)
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- Titolo
- Applications in Basic Marketing
- Sottotitolo
- Clippings from the Popular Business Press
- Lingua
- Inglese
- Editore
- McGraw-Hill Companies
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 256
- ISBN10
- 0075610310
- ISBN13
- 9780075610311
- Serie
- Descrizione
- This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text