Marketing

Autori

• AA.VV.

Parametri

• 883 pagine
• 31 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years. It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.

Lingua: Inglese

Pubblicato: 2001

(In brossura)