Media and Communication Research

An Introduction to Qualitative and Quantitative Approaches

Autori

• Arthur Asa Berger

Parametri

• Media Digitali
• Media e comunicazione mediatica

Maggiori informazioni sul libro

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

Lingua: Inglese

Pubblicato: 2000

(In brossura)