In this introduction to the subject of popular music, the author examines the history and influence of recording technology on popular music and develops a critical analysis of the interplay between technology, sound and creativity. It explains the connections between popular music, technology and mass communication and fills an important gap in the study of popular music.
Exploring the significance of brands in American society, this book employs a cultural studies approach enriched with illustrations and the author's drawings. It delves into various theories, including semiotics and psychoanalysis, to analyze consumer culture. By incorporating insights from notable thinkers, the text provides a comprehensive understanding of the complexities and influences of branding in contemporary life.
Addressing junior scholars and graduate students, this work talks about the process and products of academic writing. It also differentiates between business writing skills for memos, proposals, and reports, and the scholarly writing that occurs in journals and books.
Al Capp's cartoon of Dogpatch's favorite son revealed as satiric culture of the common man
Examining the impact of mass media, this study delves into how television and popular arts influence American culture and daily life. With statistics highlighting the extensive time spent on television, it explores the ways these mediums shape perceptions, behaviors, and societal norms, revealing their significant role in our collective experience.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Focusing on the cultural richness of Bali, this ethnographic study delves into the island's transformation into a popular tourist destination, revealing the deeper meanings behind its iconic symbols for both visitors and locals. It examines daily life in Bali, highlighting the interplay between culture and tourism, while also analyzing tourists' perceptions. A notable feature is a 30-page photo section that provides a vivid visual representation of Bali's unique allure and cultural landscape.
Exploring the motivations behind travel, this book delves into the cultural phenomenon of tourism through various lenses, including social, psychological, and economic influences. It begins with classical expeditions found in mythology and history, then transitions to modern travel experiences, such as study abroad programs, package tours, and family vacations. Arthur Asa Berger provides a comprehensive analysis of how travel shapes contemporary life and reflects broader societal trends.
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.
