Strategy. Process, Content, Context

An International Perspective

Autori

• Bob de Wit
• Ron Meyer

Parametri

• 877 pagine
• 31 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.

Lingua: Inglese

Pubblicato: 1994

(In brossura)