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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
Acquisto del libro
Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Lingua
- Pubblicato
- 1999
- Rilegatura
- (In brossura),
- Condizioni del libro
- Danneggiato
- Prezzo
- 2,23 €
Metodi di pagamento
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- Titolo
- Cases in Consumer Behaviour
- Lingua
- Inglese
- Editore
- John Wiley & Sons
- Pubblicato
- 1999
- Formato
- In brossura
- Pagine
- 180
- ISBN10
- 0471987816
- ISBN13
- 9780471987819
- Serie
- Valutazione
- 4 su 5
- Descrizione
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.