Cases in Consumer Behaviour

Autori

• Gerrit Antonides
• W. Fred van Raaij

Salva

Parametri

• Marketing & Vendite
• Negoziazione commerciale

Maggiori informazioni sul libro

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.

Lingua: Inglese

Pubblicato: 1999

Rilegatura: (In brossura)