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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Acquisto del libro
The Macintosh Way, Guy Kawasaki
- Lingua
- Pubblicato
- 1990
- Rilegatura
- (In brossura)
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- Titolo
- The Macintosh Way
- Lingua
- Inglese
- Autori
- Guy Kawasaki
- Editore
- HarperCollins Publishers
- Pubblicato
- 1990
- Formato
- In brossura
- Pagine
- 228
- Serie
- Categoria
- Descrizione
- The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.